To start to determine who your ideal patient is, ask yourself: This understanding will allow you to provide more value to your patients by offering the products and services they are looking for. It allows you to reach your patients better and gives you a better idea of what they want from their optometrist. Better understanding of your patient’s needsĪt the end of the day, a better understanding not only benefits you but your patients as well.Through understanding your most profitable patient, you will be able to market to them better and better marketing means: By ideal patient, we mean the most profitable patient for your practice. Understanding your ideal patient will allow you to use your marketing budget in the most effective way possible. Understanding Your Patients to Maximize Profits In order to reach the best patients for your practice, you first need to figure out who your ideal patient is. After all, everyone needs to see an optometrist at some point, right? While everybody requires eye care, not everyone can visit one optometrist. It can be easy to fall into the trap of “marketing to more patients means more revenue”, but the majority of the time that is not the case.

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